Sales Growth

In many SMEs, sales success depends heavily on a few individuals. Deals are tracked informally, follow-ups are inconsistent, and opportunities are often lost due to lack of structure. This creates unpredictable revenue, weak conversion rates, and difficulty scaling.

Sales Growth, grounded in OPEX, introduces a practical framework to professionalize sales. It starts by standardizing the sales process, then builds pipeline discipline and measurable conversion steps. Over time, reviews, KPIs, and continuous improvement routines are added—turning sales from an ad hoc activity into a scalable, reliable system. Instead of chasing one-off wins, SMEs develop a repeatable engine for growth that connects directly with strategy and customer value.

The 4 Levels of Growth

Level 1 – Quick Win

Clarify the sales stages (e.g., lead, qualification, proposal, close) and define simple routines for tracking progress.

Level 2 – Build Up

Introduce pipeline discipline with clear responsibilities, review routines, and performance indicators.

Level 3 – Integration

Expand the standardized sales process across the team. Introduce cross-functional support (marketing, operations) to strengthen lead quality and delivery promises.

Level 4 – Sustain

Embed sales reviews and improvement cycles (PDCA) into management routines. Use data to refine strategies and train the team continuously.

Who's This Perfect For

SMEs relying too much on individual sales talent.

Owners frustrated by unpredictable revenue.

Teams lacking a clear process for managing leads and opportunities.

Businesses preparing to scale sales volume.

Leaders wanting a repeatable sales system instead of ad hoc efforts.

Pain Points This Solves

  • Sales dependent on a few individuals rather than a system.

  • Missed follow-ups and lost opportunities.

  • Low conversion rates due to weak pipeline discipline.

  • Inaccurate forecasting from informal tracking.

  • Difficulty scaling because sales is not standardized.

Outcomes You Can Expect

A structured sales process that is clear and repeatable.

Better visibility and forecasting of sales results.

Stronger cross-functional collaboration between sales, marketing, and operations.

Higher conversion rates through consistent pipeline management.

A foundation for sustainable revenue growth.

Why This Package Works

  • Step-by-step maturity path: from visibility → pipeline discipline → team-wide adoption → continuous improvement.

  • SME-friendly design: practical sales structure, not complex CRM systems.

  • Grounded in OPEX principles: connects sales growth to process discipline, accountability, quality of execution, and continuous improvement.

  • Sustainable focus: emphasizes building a repeatable sales engine, not just chasing short-term wins.

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